How to Use Interactive Video to Boost Your Business

by Jack Leo

Interactive video marketing, or live video marketing, has experienced huge growth over the last year, and for good reason: it’s an effective way to connect with your customers and grow your brand! You’ve probably seen these interactive videos online—from Facebook Live to Instagram stories, there are tons of examples of brands using interactive video to engage with their customers and boost business results. So how can you use live video to interact with your customers? And what interactive video marketing tools should you use to make sure your business doesn’t miss out on this growing marketing trend?

What are videos?

Videos are a form of multimedia that combines audio, video and text in order to communicate a message or idea. Videos come in many different forms, including those shown on TV, uploaded on YouTube or Vimeo, or made for the theater. Cinema8 is an interactive video that allows users to make decisions about what happens next. This type of interactive video can be applied at many levels of business, from marketing campaigns to customer service tools. By making your customer’s part of the process and giving them control over what happens next in the story, you will have engaged customers who will spend more time on your website and buy more from you.

Why should you use videos?

Video has become a powerful marketing tool that can be used in a variety of ways. You can post videos on your website, use them in social media posts, create tutorials, or shoot and edit videos for your business. Videos are more than just eye-catching and fun; they help you connect with customers and provide something interactive for them to watch.

Cinema8 is an easy way to make and edit high quality video with no fuss. It’s perfect for those times when you want to quickly shoot a video about your product or service but don’t have the time or expertise needed. Cinema8 also makes it possible for anyone who wants to get started in video production–even if they’ve never edited before!–to produce professional-quality videos at an affordable price.

Budget – how much does it cost?

With high quality video cameras and editing software at a low price, interactive videocan be an affordable option for businesses. Start by shooting your video with the best equipment you can afford and make sure that you have enough storage space on your computer or external hard drive. You will also want to invest in a good mic so that you can capture a clear audio signal.

Once you have the footage, it’s time to edit. Using software like Adobe Premiere Pro or Final Cut Pro, you will be able to add text and other visual elements like graphics and animations over the footage for some added interest.

The gear you need for shooting

To start, you’ll need a camera and a tripod. A mirrorless camera and good mic will work well for most businesses. You’ll also want some basic lighting equipment. A light kit with soft boxes or umbrellas will be all you need to start with. Finally, for really in-depth videos, consider an external microphone like the Rode NT1A or Blue Yeti.

Best practices for shoot

1) When shooting video, make sure you have a reliable, high-quality camera. This will ensure that you get the clearest and most detailed shots possible.

2) Make sure that your lighting is just right. You can do this by making sure there are no shadows or glare on the screen.

3) Shoot close up shots of people’s faces so that viewers can see their expressions as they speak – this will help them connect with your message more deeply.

4) Avoid background noise by shooting in a quiet location or wearing headphones and recording the audio separately.

5) If filming outdoors, try to shoot in natural light whenever possible and find an area with plenty of room for movement – you’ll get less shaky footage!

Best practices for editing

If you are serious about creating a video that will turn heads and boost your business, you need the right equipment. The most important thing is to have good audio. If people cannot hear what is being said in the video, they will not be interested in what you have to offer. Next, it is important to use graphics and text on the screen so that viewers can see where you are directing their attention. For example, if there are products on display in your video, add graphics that tell viewers how many items there are or how much each one costs. This will help them decide if they want or need the product. You should also consider using subtitles so that viewers who do not speak English well can still understand what’s happening in your video.

Distribution – where can you publish your videos?

YouTube is a popular video sharing site with over one billion users. With YouTube’s easy-to-use editing tools, it’s easier than ever to upload videos that can be watched on any device.

Facebook has also started promoting their own Facebook Live platform, which allows anyone with a Facebook account to broadcast live videos straight from their phone. It’s important to note that there are some restrictions for those who want to use this service for business purposes, so be sure you read the terms and conditions before uploading anything.

Twitter also offers Periscope which allows users with the app downloaded onto their phone or tablet (iOS or Android) the ability to broadcast live video streams from wherever they are in the world in real time.


Interactive video is a buzzword that’s been floating around the marketing industry for some time. But what does it mean, and how can it help your business? This blog post will answer these questions and more by exploring interactive video, how it works, and the benefits of using this marketing strategy. We’ll also look at who should use interactive video, as well as some examples of companies who’ve had success with it.

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